Strategic success in terms of communication skills among the administrative bodies of sports clubs in Babylon Governorate from the point of view of employees

Abstract

The research aims to identify the correlation between strategic success and the communication skills of the administrative bodies of sports clubs in Babylon Governorate, and to find a predictive equation for strategic success through the communication skills of the administrative bodies of sports clubs in Babylon Governorate.The researchers used the descriptive approach using the survey method and correlational and predictive relationships for their suitability and the nature of the study, and the research community was determined from workers (coaches, media professionals, executive director, financial secretary, therapist) in sports clubs in Babylon Governorate for the 2023-2024 sports season. They numbered (144) workers distributed among (18) clubs, and the researchers chose the samples for their research from that community in a random way, as the number of the exploratory experiment sample was (16) workers, and the main sample was (110) workers. The strategic success scale was applied, which consists of (26) items representing four areas (survival, stability, adaptation, growth and expansion, learning and reinforcement), and the communication skills scale prepared by (Bidaa Karim Fleeh 2019) was applied, which consists of (47) items representing five areas (skills). Verbal skill, listening skill, reading skill, thinking skill, non-verbal signaling skill, skills of communication methods, means and aids), and the answer alternatives for the two scales are five-pointed, which are (completely agree, agree, sometimes, disagree, completely disagree) and the key to correction is (5, 4). , 3, 2, 1).