Barriers to Implementing E-Management in Sports Activities at Al-Iraqia University

Abstract

Technological advancement has transformed administrative practices in all their aspects, positively contributing to time and effort savings and improving the efficiency of tasks associated with service delivery. This impact is also evident in the management of sports activities at various levels, where the adoption of electronic management can reduce the time and effort required while maximizing operational efficiency. Accordingly, developing work mechanisms for managing university sports activities and improving the services they provide requires the simplification of administrative procedures and the adoption of technological and digital innovations to enhance efficiency and facilitate interactions with beneficiaries. However, the implementation and effective utilization of e-management systems vary across universities, as their adoption is not yet widespread. Therefore, this study sought to identify the barriers to implementing e-management technologies in sports activities at Al-Iraqia University, given their important role in service delivery and the smooth operation of administrative processes. The researcher employed a descriptive research method appropriate to the nature of the study. The sample consisted of 15 sports activity administrators and 120 students at Al-Iraqia University. The findings revealed several obstacles to implementing e-management in university sports activities. Technical and operational barriers included the absence of an electronic registration system for students wishing to participate in sports activities and the lack of an effective mechanism for notifying students of competition schedules through the university’s website. Furthermore, remote working arrangements had not been effectively implemented for staff working with students participating in university sports activities. Financial barriers included the lack of incentives and benefits linked to employees’ efforts to develop their skills, as well as insufficient resources to facilitate the delivery of electronic services. Human resource barriers included disparities in employees’ digital skills and their limited engagement with electronic work practices. Administrative barriers were also identified, particularly the lack of sufficient administrative authority for employees operating within the e-management system.