Codifying the sports marketing media standard from the point of view of the administrative bodies of sports clubs in the first division league in Iraq

Abstract

The media has an essential role in developing the sports system, and sports are one of the important activities for media programs that have helped greatly in spreading sports culture and increasing demand for it, whether it increases its practitioners or followers. Through sports media, sports marketing began, which has become one of the areas that sports institutions rely on in Various countries as a result of the decline in financial funding sources accompanying the exorbitant costs required by these institutions in their various aspects. Therefore, this process is seen as the most successful option, through which it is possible to ensure the sustainability of economic recovery that can cover sports activities, in addition to providing financial profit that contributes to the process of growth and development of these institutions and in a way that is commensurate with the goals that they aspire to reach on the one hand, and makes them a place for expansion and spread. The importance of the current study lies in building and codifying the sports marketing media scale to identify its role in the sports field from the point of view of Iraqi sports club bodies and its role in achieving financial gains for them. Therefore, the researchers decided to delve into this problem by codifying the measure of marketing media and its role in the sustainability of sports clubs and achieving financial gains. Therefore, the researchers adopted the descriptive approach using the survey method and correlational relationships. The exploratory experiment was conducted on (10) of the members, and then... The researchers codified the media scale sports marketing.